Technology notably the internet is affecting distributors in more ways than they may know. Online search capability is becoming a primary way for customers to find new suppliers. Wholesale-distributors must fully embrace the internet in their business activities now that it is a normal part of everyday life, and shift their resources online to reach potential customers. Adoption of self-services technologies, which has grown significantly in the past 3 years, will continue, so Wholesaler-distributors must allow customers to gain information, place an order, and solve simple problems themselves when appropriate.